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Quality Web Design

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PRINCIPLES OF QUALITY WEBSITE DESIGN

An effective website design should fulfill its intended function by conveying its particular message whilst simultaneously engaging the visitor. Several factors such as consistency, colours, typography, imagery, simplicity and functionality all contribute to good website design.

When designing a website there are many key factors that will contribute to how it is perceived. A well designed website can help build trust and guide visitors to take action. Creating a great user experience involves making sure your website design is optimised for usability (form and aesthetics) and how it easy is it to use (functionality).

Below are some guidelines that will help you when considering your next web project.

1.WEBSITE PURPOSE

Your website needs to accommodate the needs of the user. Having a simple clear intention on all pages will help the user interact with what you have to offer. What is the purpose of your website? Are you imparting practical information like a ‘How to guide’? Is it an entertainment website like sports coverage or are you selling a product to the user? There are many different purposes that websites may have but there are core purposes common to all websites:

Describing Expertise
Building Your Reputation
Generating Leads
Sales and After Care

2. SIMPLICITY

Simplicity is the best way to go when considering the user experience and the usability of your website. Below are ways to achieve simplicity through design

Colour
Colour has the power to communicate messages and evoke emotional responses. Finding a colour palette that fits your brand will allow you to influence your customer’s behaviour towards your brand. Keep the colour selection limited to less than 5 colours. Complementary colours work very well. Pleasing colour combinations increase customer engagement and make the user feel good.

Type
Typography has an important role to play on your website. It commands attention and works as the visual interpretation of the brands voice. Typefaces should be legible and only use a maximum of 3 different fonts on the website.

Imagery
Imagery is every visual aspect used within communications. This includes still photography, illustration, video and all forms of graphics. All imagery should be expressive and capture the spirit of the company and act as the embodiment of their brand personality. Most of the initial information we consume on websites is visual and as a first impression it is important that high quality images are used to form an impression of professionalism and credibility in the visitors mind.

3.NAVIGATION

Navigation is the way finding system used on websites where visitors interact and find what they are looking for. Website navigation is key to retaining visitors. If the websites navigation is confusing visitors will give up and find what they need elsewhere. Keeping navigation simple, intuitive and consistent on every page is key.

4. F-SHAPED PATTERN READING

The F- based pattern is the most common way visitors scan text on a website. Eye tracking studies have found that most of what people see is in the top and left area of the screen. The F’ shaped layout mimics our natural pattern of reading in the West (left to right and top to bottom). An effective designed website will work with a readers natural pattern of scanning the page.

5. VISUAL HIERARCHY

Visual hierarchy is the arrangement of elements is order of importance. This is done either by size, colour, imagery, contrast, typographically, whitespace, texture and style. One of the most important functions of visual hierarchy is to establish a focal point; this shows visitors where the most important information is.

6. CONTENT

An effective web design has both great design and great content. Using compelling language great content can attract and influence visitors by converting them into customers.

7. GRID BASED LAYOUT

Grids help to structure your design and keep your content organised. The grid helps to align elements on the page and keep it clean. The grid based layout arranges content into a clean rigid grid structure with columns, sections that line up and feel balanced and impose order and results in an aesthetically pleasing website.

8. LOAD TIME

Waiting for a website to load will lose visitors. Nearly half of web visitors expect a site to load in 2 seconds or less and they will potentially leave a site that isn’t loaded within 3 seconds. Optimising image sizes will help load your site faster.

9. MOBILE FRIENDLY

More people are using their phones or other devices to browse the web. It is important to consider building your website with a responsive layout where your website can adjust to different screens.

Our team will breathe life into your website and tell your story We are a ‘family’ team of creative practitioners in the areas of design, marcoms and technology. Get in touch to find out more.

Website Design Services

Why We are
Different?

Depth of Experience

We’ve been designing websites for 10 years, so this is not our first solo. In this industry, we have seen that experience is calculated in all fields, from design to effectiveness to work flow, hosting and support.

Best Practices

Our process and web design methods are the best in business. You feel comfortable knowing that all we do is tried and tested.

Flexibility

We design websites that will be convenient to update yourself from any device. It’s easy. We use WordPress as a basic back-end program that provides flexibility, stability and security.

Unlimited Support

Our service does not stop when you submit your website. We support the life of your website with us, which means that you can count on us to help you grow, and we are here to bounce around new ideas, at any time.

Personal Services

You mean everything to us! No, really! With Us, you’ll find one at a time with your designer so we can create a website of your choice and experience a personal service for you that we have become known for.

Love your business

We want you to love the design of your website. We are here to work with you to capture your point of view and share it with the world. With unlimited design modifications, we continue to refine the design until we give us thumbs up.

Arena software did a fabulous job with my new business website. I could not be happier with the end result. They were very responsive throughout the process and delivered the vision I had perfectly. The process was very streamlined and I thought fantastic value for money. My needs were not relatively straightforward requiring a stylish website to establish an online presence for my brand with me my footprint. I would highly recommend to anyone looking to do the same.

Danielle Dowling

Characteristics of High end Quality website design

Studies show that website visitors spend an average of seven seconds or less on 90% of the websites they visit. This means you only have a few precious moments to convey who you are, what you do, who you do it for, and why you’re the best choice. Make sure you understand the following characteristics of every successful website.

1. Custom coding

someone working at a computer
Many places offer quick-and-easy websites that are made using the same code. They’re easy to spot, mainly because they all seem to have the same look and simple functions.

So what’s the benefit to custom coding if templates are already available?

You can essentially have your site do anything possible to deliver exceptional results for both you and your visitors.

You also have the chance to give your site a unique appearance that sets it apart from your competitors (and other websites on the Internet).

Finally, you can do anything you want with custom coding. You’re not restricted by another company’s rules or limitations — the sky’s the limit!

2. Brand-strengthening design

One of the biggest issues with using pre-made web design template is that it won’t have much, if anything, to do with your brand.

In other words, you may be able to change small elements like the typography and color schemes, but you can’t make anything unique to your brand.

Take a look at some websites yourself—you will instantly be able to see which ones have design touches that boost their brands, as opposed to cookie-cutter products that use catch-all templates.

A brand-strengthening design can help your business stand out. A roofing company’s custom web design, for example, will set the company apart from competitors that settle for copy-and-paste designs. For users, that makes your site and business unique and memorable.

3.Simple navigation

High-end sites may sound complex, but the best thrive on simplicity — especially when it comes to navigation.

From the user’s standpoint, the navigation should be seamless from start to finish. You can do this through extensive storyboarding and site architecture planning. You won’t get this kind of robust navigation unless you work with high-end web designers who deeply understand the process.

Often, a single navigation bar at the top of a page is enough to let any user find what they want on your site.

4. Strong site architecture

The architecture of your site should be intuitive, adaptable, and clean. That means the code you use for your site is minimized into what you only need, providing your site with a strong infrastructure that is clean and loads quickly.

Most templated website software platforms have a weak architectural design. Essentially, they aim to work for every business, not a particular type of business. That may not work for you.

5. Lots of room for your content

laptop with a plus to indicate content being added
You’ve probably heard the saying “content is king.” It’s referring to content on the Internet, which involves blog posts, articles, images, videos, and graphics.

It’s essential that you have enough room for all the content you need on your site. This doesn’t just mean the number of pages on your site, but also what you do with them.

High-end websites crisply display their content on pages with specific topics. That keeps every page laser-focused on a subject, allowing visitors to get what they want right away.

With templated sites or other hosting services, you could be significantly limited with how many pages you can create. That’ll limit your content, which makes your website weaker overall in terms of user experience, search engine optimization (SEO) potential, and more.

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6. SEO-friendly elements

High-end website designers know that it’s important to keep up on trends in the SEO industry. This means adding SEO-friendly elements to your site’s overall design.

For instance, using keywords in your pages’ title tags is an essential SEO strategy that makes your site more SEO-friendly. As the search engine’s bots crawl your site, they have to understand the relevance of each page.

If your site isn’t SEO-friendly, Google and other search engines won’t be able to rank your site accurately. That means potential visitors can’t find you in search engines, which reduces your traffic and overall conversions.

7. Custom functionality

Your business is unique, and that means your website should be unique, too.

The function you need in your site is not the same as the function another organization requires. A high-end website design will allow you to determine which functions matter most, and which are unimportant.

You get to pick and choose, rather than being forced into a model that doesn’t pertain to your situation.

8. Responsive design

One of the biggest problems with many sites is that they aren’t compatible on different devices, like smartphones, tablets, and even computerized watches.

In other words, they don’t give the same experience to every user.

For example, a non-responsive site may look terrific on one specific monitor, but it could look jumbled, scrambled, and incoherent on a smartphone screen.

You may have had this happen to you — you want to look up information on your phone, but the website you’ve found is unreadable.

In most cases, visitors simply leave rather than trying to figure out how to navigate this type of site. That’s why it’s so important to make sure for yourself that your site is responsive.

9. Maintenance planning

When you invest in a high-end website, you will likely also invest in maintenance planning.

Just as you would never consider ignoring maintenance in your business office or your home, you should never ignore the maintenance of your site.

Problems can and do happen, from simple link errors to larger issues caused by unforeseen challenges. Having a maintenance plan in place keeps these problems from growing or sabotaging your success.

10. Visually appealing images

While it can be tempting to just use stock photos for your website design, if you are going to budget for a high-end website, you should set aside monies to pay for professional photography.

Any high-end website on the Internet is going to have visually appealing images that mesh with its brand and overall appearance.

Whether it’s a manufacturing website design or florist website design, you want to invest in high-quality images. You can access high-quality images via stock photo sites, as well as by hiring a professional photographer to visit your location.

The best place to get those is to hire someone to create them just for your company. You’ll not only own the copyright, but you can help set your business apart.

Arena Software has a full team of veteran web designers who have spent their whole careers creating websites. We’ve earned awards for our outstanding work with our clients, and we’ve delivered stellar results for any business that’s come to us for a new website. Now, we want to deliver those same results to you. Do you need a website designer now? Arena Software is here for you!

Our Clients

Driving technology for leading brands in New Zealand, India and Globally.

How to get a good Quality website design Compnay?

It may be important to understand what to look for in the Quality website design company; The choice you make can have a big impact on your business success online. We recommend choosing an established Quality web design company with a wide portfolio of websites and a history of working with businesses like you. View reviews online to gauge how satisfied clients have been in the company’s work.

How much Time does it take to create a good Quality website?

The time it takes to create a Quality website can vary from just a few weeks to many months (or even years) depending on the complexity and scale of the project. For most small to medium sized businesses, website development will take about 4 to 8 weeks, keeping time aside for planning, design, development, feedback/revision and testing.

How can we create a company Quality webite?

Designing your company’s website can be important for your business’s online success, especially for ecommerce enterprises or businesses that rely on their online presence to produce sales. To design your company’s website, we recommend listing the help of a professional Quality web design company to ensure your website is visually attractive, easy to navigate and desirable for mobile, tablet and desktop displays.

How to use a Quality web designer?

Using a Quality web designer can save your time and pressure in the short term, and distribute a website that provides tremendous value to your business in the long run. Web design has tools for creating websites in the market for people with basic understanding, but it is important not to underestimate the limitations of these products, or also the amount of time required to master them. Finally, you need to determine how important the website is to the success of your business, and whether your time and resources will be used better elsewhere.

Where can get a good Quality website designer?

Often the best way to find a good Quality website designer is to use someone who has been recommended by a colleague or friend. To a limit, it guarantees an acceptable level or service and delivery. If you are looking for a good website designer online, make sure they have strong experience, and match the way they want to see your website in their Quality web design portfolio style. If they have experience in your industry or have helped them do business like you in the past, it is an added bonus.

How can you find the difference between template web design and customized web design?

Custom Quality web design is a design that is customized to meet the specific needs and identity of the company or organization represented. Customization may occur in website planning, the way the user interacts with it, or the design itself. Web template designs allow for some modifications – usually fonts, colors and content – but are more limited in design and function.

At last What makes a good website?

A good Quality Website is one that achieves the goals that are designed. For example, an e-commerce site should lead to resale. Other common items on a good site include ease of use, quick download time, attractive design, mobile response, and personalized user experience.